Questionmark Press Release - Item Analysis Analytics White Paper

For Immediate Release

Questionmark White Paper Explains Item Analysis Analytics
Provides tips and techniques for evaluating and improving the quality of test questions

LONDON – November 23, 2009 -- A new White Paper from assessment technologies and services supplier Questionmark explains essential techniques for ensuring the quality of tests and exams.

“Item Analysis Analytics” by Questionmark Analytics and Psychometric Manager Greg Pope, highlights the value of analysing test questions (or items) to ensure they are appropriate and defensible. Based on an eight-part series of posts on the Questionmark blog, the paper answers these and many other questions about how to evaluate the quality of test items:

• Are the questions composing an assessment appropriate and defensible?
• Should a problematic question be revised or be deemed unfixable?
• What should I look for in an item analysis report?
• Which of these two measures should I focus on: outcome discrimination or outcome correlation?
• How can I determine if a question makes the grade?

This paper pinpoints specific issues to look for in running item analysis reports within the Questionmark Perception assessment management system and helps to demystify the process of analysing and interpreting item level psychometrics.

The white paper is available for free download from the Questionmark Web site.

About Questionmark:
Questionmark provides technologies and services that enable organisations to measure knowledge, skills and attitudes securely for certification, regulatory compliance and improved learning outcomes. Questionmark solutions enable reliable, valid and defensible assessments by empowering subject matter experts through collaborative authoring, accommodating participant needs with blended and multilingual delivery and informing stakeholders through timely reporting and meaningful analytics.

The Questionmark™ Perception™ assessment management system, available as a licensed, hosted or subscription-based solution, enables organisations to create, administer and report on surveys, quizzes, tests and exams. Complete details are available at www.questionmark.com.

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